Xbox's Greenberg on new IP: "there's a balance"

We talked to Xbox marketing boss Aaron Greenberg once again at this year's E3, and during our talk we covered a few hot topics, discussing things such as unannounced games and Gamescom. We also talked briefly about new IP, and how important they are the Xbox eco-system. This is what the man from Microsoft had to say:

"I think the key thing is to have a good balance, you know. If you look at what we've done this generation with things like Ori, with things like Sunset Overdrive, Ryse; I think we've probably launched more new IP than anyone else. But with that said, there's a balance, and so we want to be able to bring a good diverse lineup.

"One of the things I think is a great example is taking a studio like Rare essentially offline, who has a huge pedigree of great franchises they could go work with, and let them go create something new with Sea of Thieves. And so for us, we absolutely believe in new IP, have this generation and will continue to. And at the same time we want to be able to invest in bringing the next Forza and all the technological innovation we can do to showcase that as a true 4K masterpiece. And I think people are pretty excited about things like Crackdown 3 and State of Decay 2 as well. So it's a balance, and we really want to have that variety of titles, but you're right, new IP continues to be very important for us."

Is having new IP important to you, or would you prefer to see more games based on existing franchises? Let us know down below.